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Without a good transportation network, employees can’t work, employers can’t employ           

A core function of our transportation network is to give everyone access to economic opportunity by making sure they’re easily connected to jobs. T4America director James Corless is participating in a policy roundtable later this week discussing the challenge for employers and employees alike, how some companies are responding, and how we can do better.

For those of you who live near Boston, register to join James and other experts for the related policy breakfast we’re cosponsoring this Thursday, November 19th in Foxborough, Massachusetts, entitled “How Top Employers are Getting People to Work.” The roundtable will feature speakers discussing what top employers including Lyft and Google are doing and how we can all build a system that provides more opportunity to a greater range of people. T4America is cosponsoring the event with Transportation for Massachusetts, MassCommute, 495/MetroWest Partnership and the Neponset Valley TMA.

Role of transportation

Even though we may take ten or more other trips per day, our trip to and from work is the defining one — the trip that largely determines our economic prospects.

Many communities are struggling to attract and retain talented workers. Many American workers often face grueling or expensive commutes to get to jobs. And too many others lack reasonable, affordable access to jobs, cutting them off from economic opportunity.

An efficient and complete transportation network means businesses can recruit from every corner of their region, and lure new talent to town. It ensures workers of all wage levels can reach their jobs with the lowest possible cost and stress, improving retention for employers. A smarter, 21st century approach to transportation can help expand the earning potential of individuals, boosting the bottom line for business, and strengthening the economic power of regions.

By making smart decisions to better connect employees and employers, we can make our businesses more productive and competitive in today’s global economy while reducing the stark income inequality and racial wealth disparity that exists today.

Locating near transit options is a smart, competitive bet

Businesses are increasingly moving away from the old model of locating in a suburban office park that is only accessible by driving alone. One reason they’re doing this is because their employees — or the employees they desperately want to attract — want to work in places that are accessible via multiple modes of transportation. Because millennials are now the largest generation in the workforce, employers have to pay attention to their preferences to remain competitive in the global economy. And they do indeed have different preferences than preceding generations.

Millennials overall express far more interest in living and working in communities with more transit choices in a recent survey we conducted in conjunction with the Rockefeller Foundation:

  • 4 in 5 millennials want to live where they have a variety of options to get to jobs, school or daily needs
  • 3 in 4 millennials say it is likely they will live in a place where they don’t need a car
  • 66% of millennials say that access to high quality public transportation is one of the top three criteria for deciding where to live next.

Not surprisingly then, when corporations re-locate these days, many are choosing locations that are easily accessible through multiple forms of transit to attract a new generation of workers. State Farm is consolidating multiple offices into new, expanded hubs in three cities, and all three have one common denominator: they’re all incredibly close to quality rail transit service.

Smart Growth America chronicled this phenomenon in their Core Values report that looked at 500 companies that have relocated to downtown locations over the last few years, and how access to transit and other transportation options were a deciding factor.

Core Values walk and transit score

The change in walk, transit and bike scores before and after the 500 companies relocated in the Smart Growth America Core Values report

Increase in inequality

One of the challenges facing public policymakers is the stark increase in inequality that has occurred over the past 40 years in American society. People and families at the top end of the income scale have seen an increase in their earnings while the middle class and people living in poverty have seen their incomes stagnate or even decline since 1979.

Unfortunately, this growing wealth gap also has stark racial dimensions as well. White families have ten times the household wealth as Hispanics and 13x the wealth of African Americans and this wealth gap has not diminished over the last 30 years and, since the Great Recession, the gap has actually increased.

Pew racial ethnic income gap

Pew Research Center (2014, 12/12), From http://www.pewresearch.org/fact-tank/2014/12/12/racial-wealth-gaps-great-recession/

Declining numbers of reachable jobs for many residents

One of the main contributors to the widening income inequality gap has been a decline over the past decade in the ability for workers, especially poor workers, to reach jobs near where they live. Fewer jobs within a realistic commuting distance equals less chance at economic opportunity and less upward mobility for lower-income residents. That comes with unseen costs that we all have to pay indirectly, whether we realize it or not.

Brookings jobs near residents access

Brookings Institute, (2015, March 24th). From: http://www.brookings.edu/~/media/research/files/reports/2015/03/24-job-proximity/srvy_jobsproximity.pdf

How can we change the status quo?

Transportation for America has been pushing for two policy solutions in the surface transportation reauthorization bill Congress is currently considering.

  • Allow local communities to apply for grants for targeted transportation services and connections to job centers, particularly those with a concentration of low-wage workers; and
  • Provide the technical assistance and tools to encourage local communities, companies and employees to work together to craft a compelling and helpful suite of commuter benefits, incentives, and options that not only gets employees to jobs, but also helps relieve over-burdened transportation networks and supports the economy.

In addition, communities and businesses should adopt and encourage new (and emerging) methods for employees to get to work, such as new public transit links, employer shuttles, safer bicycle and pedestrian pathways, or car-sharing options.

The good news is that many communities are already making progress on this front. We profiled eight places that are doing innovative things to give more people greater access to economic opportunity:

Ed Frost ben franklin transit vanpool washingtonImproving health and access to opportunity

Whether voting to expand transit service to underserved communities or selecting transportation projects partially based on the health benefits they could bring, innovative leaders in the public and private sectors are finding new ways to utilize transportation dollars to improve the health of their residents and give them access to greater opportunities — bringing tangible economic benefits to their communities along the way.

Read the eight profiles

It’s critical that we continue making progress toward providing everyone who wants to work with ample transportation options to choose from that can get them to a good range of well-paying jobs. It’s foundational to prospering regional economies.

For those of you near Boston, please join James this Thursday on 11/19 by registering here.

As transit becomes ‘must-have economic development tool,’ will Congress help?

An excellent piece in the Washington Post this morning caught up to the topic we have been raising here for some time: Good transit service and walkable locations with nearby places to live, eat and shop are essential for economic development in today’s world. Which makes us wonder: Is Congress listening?

Recalling that Marriott’s chief executive recently expressed a desire to locate near Metro rail, reporters Katherine Shaver and Bill Turque wrote:

Marriott’s announcement is the latest sign that mass transit, once viewed as a prescription for traffic congestion, is now considered a must-have economic development tool to attract millennials — the country’s largest living generation — along with their employers, and the taxes that both contribute to local governments. Adding to the demand is the country’s second-largest demographic group: empty-nest baby boomers seeking to downsize in the suburbs and drive less as they grow older.

As regular readers are well aware, Congress must find money to renew the federal transportation program this year, ostensibly by May 31 (though an extension of the law itself is all but inevitable). In doing so, lawmakers can either help or hurt communities, like those discussed in the story, that are lining up for very limited dollars for transit, TIGER and the like — money that can help them prepare their communities for economic success.

They are doing so in large part because they are continually hearing messages like this one from Stephen P. Joyce, Choice Hotels’ chief executive, quoted in the Post:

If you’re a suburban employer and you want to be relevant to people who want to live in urban locations, you’ve got to think mass transit,” Joyce said. “I can’t compete unless they can get to us without driving.

Henry Bernstein, a longtime economic development official who is now an executive in a commercial real estate firm in Rockville, MD, explains why: “This generation wants more things at their fingertips, rather than having to jump in a car to get to the mall or go eat. I truly believe any community that doesn’t have these things will fail.”

The Post story comes the same month that State Farm officials announced they would consolidate employees in three cities at regional hubs on sites with rail transit. “We’re designing these workplaces to be the future of State Farm,” chief operating officer Michael Tipsord said. “We’re creating a live-work-play environment that will give employees easy access to their work from the neighboring communities.”

Among the possible solutions within the federal program is the Innovation in Surface Transportation Act, introduced in both the House and Senate this month by a bipartisan group of lawmakers. It would give a major boost by allowing local communities more access to federal dollars flowing to their state, but there is so much more that could be done with more robust transit funding and more flexible use of existing dollars.

Here’s hoping that Congress is paying attention, and that the next federal program will provide local communities more access to the funds they need to meet the needs of today’s economy.

State Farm is moving to concentrate thousands of employees in locations near transit

State Farm, one of the country’s largest insurance companies, is betting big on transit in three cities by building or expanding regional hubs on sites with good access to public transportation, reflecting a clear strategy to attract and retain talent who increasingly want to live and work in locations connected by transit.

A State Farm Insurance executive told a crowd in Tempe, AZ, that the company’s decision to build a huge new hub there was directly tied to the nearby availability of light rail and other transportation options that are attractive to recruiting talent.

“We’re designing these workplaces to be the future of State Farm,” chief operating officer Michael Tipsord said at an Arizona State University event. “We’re creating a live-work-play environment that will give employees easy access to their work from the neighboring communities.”

The new hub in Tempe will give State Farm enough space to expand their Phoenix-area workforce from 4,500 to more than 8,000, and will be a ten-minute walk from a Valley Light Rail stop right by Sun Devil stadium at the edge of the Arizona State University campus.

tempe state farm google map location

In Atlanta, State Farm is at the center of an enormous 2.2-million-square-foot development at Perimeter Center, already one of the biggest job hubs in the entire metro region, located immediately adjacent to a MARTA heavy rail station. State Farm’s plan to lease more than 500,000 square feet in a larger development has been making waves in economic development circles in Atlanta. They’re planning to hire another 3,000 employees to augment the 5,000 already in metro Atlanta, bringing new jobs to this region as well.

It’s likely to be part of consolidating workers presently at other sites in far-flung Atlanta suburbs that State Farm has already sold. In a region with notoriously bad traffic and jobs scattered all over the metro area, it’s hard to overstate the significance for Atlanta.

Atlanta State Farm Master planstate farm atlanta hq rendering

North of Dallas in Richardson, TX, State Farm is building a new hub from scratch on the main north-south light rail line that will anchor an enormous new mixed-use development. This site, with room to expand further, is so close to the light rail stop that the executives could probably hit golf balls off the roof of the new buildings and hit the tracks. And at over 2 million square feet of office space, the Dallas Business Journal called it “the largest lease in North Texas history.”

dallas state farm google map location

State Farm is just one of many companies coming to the realization that a key part of recruiting and retaining talented workers is having convenient access to public transportation and being better integrated into nearby communities rather than isolated in a 1970’s style office park.

Though plenty of companies are still located in those office parks and will continue to be, other notable employers are looking to move to the kinds of locations more in demand by their workforce.

Just last week, Marriott hotels, a major employer in the Washington, DC, region, announced they’ll be looking for a new headquarters in the area when the lease expires on their existing suburban campus. And one of the most important things they’ll be looking for in a new HQ as they try to keep up in the race for attracting talent?

“I think it’s essential we be accessible to Metro and that limits the options. I think as with many other things our younger folks are more inclined to be Metro-accessible and more urban,” chief executive Arne M. Sorenson told the Washington Post.

Expect more news like this in the coming months and years as more companies realize that locating in vibrant, walkable areas with good transit options are not only good for business, it’s critical for the companies trying to stay competitive.