With demand for gasoline low and prices still high, a bevy of U.S. companies are searching for ways to operate in a shifting marketplace — and plenty are already finding solutions. (Wall Street Journal — Justin Lahart and Conor Dougherty)

While traveling in Europe, New York Times pundit Thomas Friedman suggests that Americans could learn plenty from the Danes about conserving fuel, finding alternative energy sources, and using technological innovation for economic growth.

While recent drops in the price of oil — largely attributable to reduced demand — have temporarily placated many consumers, commentator Andy Singh says that Americans shouldn’t grow complacent and return to their old habits. (Seeking Alpha)

Americans have aggressively responded to sharp increases in fuel prices, cutting consumption by 2.4% from a year ago, and experts expect demand to continue to remain lower this year. (MarketWatch — Myra Saefong)

A Michigan company’s plan to develop a new lightweight bus that has twice the fuel efficiency of normal hybrid buses could change the way we get around our cities. (Detroit Free Press — Brent Snavely)

It may be 30 years old, but Jimmy Carter’s energy policy during the oil crisis in the late ’70s seems to resonate for some in today’s era of high demand and low supply. (Baltimore Sun — Cynthia Tucker)

Exorbitant fuel costs have taught Europeans to be thrifty with their energy — from using fuel-efficient Smart cars to rent-a-bike programs, our friends across the Atlantic have plenty to teach us about conservation. (Christian Science Monitor — Jerry Larson)

Despite continuing pressures on the global oil market, President Bush says he won’t ask Americans to conserve gasoline, and argues that they are “smart enough” to figure out what to do themselves. (Politico — Mike Allen)